Working for "Nobody Inc.": Contextualising Unknown Employers

## The "Google" Bias If you worked at Google, the recruiter knows exactly how big the budget was and how rigorous the hiring process was. But if you worked at "TechFlow Solutions," they know nothing. They assume it was small, easy, or irrelevant. This is unfair. But it is reality. ## The Strategy: The Bracketed Pitch If your company isn't a household name, you must **contextualise it** in the first line of your job entry. ### What to Include **Sector:** (e.g., Fintech, Logistics, SaaS) **Scale:** (e.g., £50M Revenue, Series-B, 200 Employees) **Ranking:** (e.g., Region's largest, Award-winning, Market leader) Pick two or three signals that establish credibility. ## The Format ```copy Head of Operations | TechFlow Solutions (A Series-B Logistics SaaS platform processing £200M/year in freight) ``` > Recruited to scale the customer success team... ## Why This Works You borrow the credibility of the company's size. Suddenly, you aren't just "Head of Ops at a small firm"—you are "Head of Ops at a £200M platform." The parenthetical does the heavy lifting. The recruiter now has context. ## More Examples > **CFO | Brightpath Energy** > *(UK's third-largest renewable energy installer, £85M turnover)* > **VP Sales | DataSync Ltd** > *(B2B SaaS, 150 employees, acquired by Oracle in 2023)* > **Managing Director | Northern Fabrication** > *(Family-owned precision engineering firm, £22M revenue, 120 staff)* ## The Rule If your employer isn't instantly recognisable, add the bracket. One line of context can change how your entire career is perceived. --- *For more on career positioning, explore our [Career Strategy](/career-strategy) insights.*