The 3-Beat Hook: A Formula for Interim Executive Profiles

## Structuring the Narrative for Speed Interim executives are bought for speed. Boards don't hire interims to "settle in" or "learn the ropes." They hire you to land, diagnose, and deliver—often in under six months. Your CV profile must signal that same velocity. The problem? Most executive profiles bury the lead. They open with generic credentials, wade through career history, and hope the reader connects the dots. Readers don't connect dots. They move on. ## The 3-Beat Hook Framework > **Key Insight:** You have 6 seconds to prove relevance. Don't bury the lead. The 3-Beat Hook is a structural formula for interim executive profiles. It answers three questions in rapid succession: **Beat 1: Identity** Who are you in the market? Not your job title—your positioning. Examples: - "Crisis CIO" - "Turnaround CEO" - "Transformation CFO" - "Scale-up Commercial Director" This is your label. The shorthand a headhunter uses when describing you to a client. **Beat 2: Mandate** What do you actually do? What's your specialisation? Examples: - "Specialising in post-merger integration" - "Building commercial functions from scratch in PE-backed portfolios" - "Restructuring underperforming supply chains" - "Stabilising leadership teams through CEO transitions" This is your lane. The problem you're known for solving. **Beat 3: Trajectory** Where are you heading? What kind of opportunity fits? Examples: - "Seeking high-velocity PE-backed exits" - "Targeting UK-based manufacturing turnarounds" - "Available for interim CFO mandates in regulated sectors" - "Looking for board advisory roles alongside operational interims" This is your signal. It tells the reader whether to keep going. ## The Formula in Action Here's how the 3-Beat Hook looks when assembled: **Example 1: Turnaround CEO** > Turnaround CEO | Specialising in distressed manufacturing and distribution businesses | Seeking PE-backed portfolio companies requiring rapid operational stabilisation. **Example 2: Interim CFO** > Transformation CFO | Building finance functions for scale-ups approaching Series B and beyond | Available for 6-12 month mandates in tech-enabled services. **Example 3: Interim CIO** > Crisis CIO | Specialising in post-breach stabilisation and IT infrastructure recovery | Targeting FTSE 250 businesses in regulated industries. Each profile is one sentence. Each sentence does three things: **Identity. Mandate. Trajectory.** ## Why Speed Matters in Interim Hiring The interim market moves fast. Headhunters shortlist within hours. Clients interview within days. Mandates are filled in weeks. If your profile takes 30 seconds to understand, you've already lost. The 3-Beat Hook respects that reality. It gives the reader everything they need in the first line. The rest of your CV provides proof. ## Building Your Own 3-Beat Hook Start with three questions: **1. What's my market label?** Think about how headhunters describe you. What's the two-word positioning that captures your niche? **2. What problem am I known for solving?** Be specific. "General management" isn't a problem. "Integrating acquisitions" is. **3. What kind of opportunity am I targeting?** PE-backed? FTSE 100? Family-owned? Turnaround or growth? Be explicit. Combine the answers into one sentence. Test it. Refine it. Use it. ## The Lead Is Your Leverage Your CV profile is not a summary. It's a hook. It exists to earn the next 30 seconds of attention. The 3-Beat Hook ensures that every word works. Identity signals fit. Mandate signals relevance. Trajectory signals intent. Don't bury the lead. Make it impossible to miss. --- *Want more on structuring executive content? Explore our [Writing & Content](/writing-and-content) insights for additional guidance.*